Do you know what and how people search when online? by June Campbell - This article made available throught the Article Exchange Program. Click here for more information on how to include your articles in this program. If you're operating an online business, this is important information. Understanding search habits and online behaviors helps you strategize your marketing campaigns. Pew Internet Project has released a new study (summer 2002) describing what people do online. (http://www.pewinternet.org/) The researchers found that searching for information is big -- people engines sabrina missing second only to using email. Fully eighty percent of Americans who are on the Internet have used a search engine to find information. Twenty-five percent (that's thirty-three million) use a search engine on a daily basis. Men are more likely than women to use a search engine on a given day. 33% of men and 25% of women reported using a search engine on a specified day. College grads are more likely to use a search engine than high school grads. 39% of Internet missing parameter field current value sabrina missing users with three or more years under their belts use a search engine on a given day, while only 14% of those online for less than six months use the searches on a given day. Google is the most used search engine in terms of minutes searched. It's currently at 25.9 minutes and gaining. However, MSN has the most number of users. It recorded 43 million unique users in May of 2002, compared to Google's 36 million. Yahoo had 38 million unique visitors sabrina missing sabrina missing during that month. Information searches fell into four main categories: information about people, health, government and religion. People searches leaned towards the personal (66.6%), more than the professional (33.3%). College grads were more likely to do people searches than high school grads, and younger people (18-29) were more likely to do people searches than older people (50-64). Seventy-three million Americans looked for health information... up from 52 million in fall of 2000. Women are more likely than men to look for heath information, but are missing you ecard sabrina missing likely to be
